Description
This role is for one of the Weekday's clients

Min Experience: 1+ years
Location: Mumbai
JobType: full-time

We're looking for a sharp, creative, and highly organised Senior Influencer Marketing Executive to own and scale our creator ecosystem. If you live and breathe Instagram and YouTube — and can move seamlessly between briefs, creative ideation, and performance metrics — we'd love to hear from you.

Requirements
WHAT YOU'LL DO
• Scout, evaluate, and onboard influencers (nano to macro) aligned with our brand values, aesthetics, and audience.
• Own end-to-end influencer campaigns: briefing, negotiations, content approvals, execution, and performance tracking.
• Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.
• Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximise ROI.
• Collaborate closely with Brand, Creative, and Performance teams; coordinate with influencers, agencies, and production partners.




• Plan and execute shoots — including founder/CEO-led content — from concept to final delivery.
• Contribute to content ideation and prepare first drafts of scripts for creator campaigns, founder-led videos, and organic social content.
• Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.
• Monitor and optimise campaign performance with a solid focus on ROAS, CTR, engagement rates, and overall campaign efficiency.
• Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.
• Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.
• Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.
• Stay updated on platform trends, creator economy shifts, and competitor activity.

WHAT WE'RE LOOKING FOR
• 2–4 years of hands-on

📌 Senior Influencer Marketing Executive (Mumbai)
🏢 Weekday AI
📍 Mumbai