Description
LOCATION: Koramangala, Bengaluru

ABOUT 2070 HEALTH
W Health has set up India’s first healthcare focused Venture Studio called 2070 Health - an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities in whitespaces. Distinct from the accelerator approach, our venture studio is closely involved in idea generation, day-to-day operations, and strategic decisions of growing the current business. Companies incubated in the last 24 months include Elevate Now, Nivaan Care, Reveal Healthtech and BabyMD (now Hooola Health) and Everhope Oncology.

THE ROLE
You own end-to-end brand development for a portfolio of early-stage ventures: writing the strategy and shipping the creative. You define what each company stands for, who it serves, and how it shows up; then build the creative systems that get that story in front of the right audience at the right awareness stage.

WHAT YOU'LL DO
BRAND ARCHITECTURE & POSITIONING
- Develop positioning, messaging, naming, and visual identity for multiple zero-to-one ventures:



from core narrative to modular brand systems founders can deploy independently.
- Embed brand across every user touchpoint: WhatsApp, app, clinic environment, diagnostic report, video content.

CREATIVE RESEARCH & INTELLIGENCE
- Map audience awareness levels (Unaware to Problem Aware to Solution Aware to Most Aware) per venture; build a concept bank for each stage. Educate before you convert.
- Run user research (interviews, trigger mapping, personas) to surface creative angles. Run competitor intelligence via Meta Ad Library to find whitespaces.

CREATIVE PLANNING & PRODUCTION
- Own the creative calendar: 15–20 new concepts per month, iterating proven winners and taking fresh bets.
- Brief at the concept level: hook, persona, setting, pain-point angle first; format second. Direct UGC creators and lean shoots.
- Validate landing page CVR and offer fit before scaling any creative. Creative is the tar

📌 Associate Director (Bengaluru)
🏢 2070Health
📍 Bengaluru