16 Aug
|
Maker Lab
|
Gurugram
16 Aug
Maker Lab
Gurugram
Description
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
We are looking for a creative architect & execution engine for high-priority marketing & brand partnerships. Shifts focus on long-term, value-multiplying alliances. Responsibilities include end-to-end campaign lifecycle, from C-suite pitching & prospect evaluation to leading execution, internal navigation, and performance reporting.
Role:
- Lead the intake and initial vetting of all inbound marketing partnership opportunities against criteria including strategic alignment, brand fit, commercial viability, and policy risk.
- Perform rigorous due diligence on potential partners, culminating in executive-ready go/no-go recommendation briefs for senior stakeholders.
- Manage the Centre of Excellence's (CoE) master partnership pipeline, ensuring real-time status visibility and facilitating defined decision-making cycles.
- Drive continuous market landscaping across relevant consumer sectors to proactively identify and source high-potential co-marketing and brand alliance targets.
- Collaborate with internal product marketing teams to align organisational priorities with targeted outbound partnership strategies.
- Design and champion tailored, integrated brand solutions and joint co-marketing value propositions in partnership with creative, media, and agency teams.
- Create high-impact, visually compelling pitch decks, proposals, and strategic briefs for internal review and external C-suite engagement.
- Own the execution of finalised marketing partnerships, converting high-level agreements into comprehensive campaign plans with defined milestones, assets, timelines, a
📌 Marketing Manager (Gurugram)
🏢 Maker Lab
📍 Gurugram