Overview

Our client is a leading home-grown comfort wear brand,is redefining the men’s elevated basics segment through consumer insights, innovative fabrics, and contemporary designs. Offering a diverse product portfolio that includes innerwear, comfort wear, loungewear, activewear, and winter wear. The Content Executive creates and manages compelling digital content to enhance brand visibility, support marketing goals, and engage target audiences across online platforms.

Key Responsiblities:

1. Video Content Creation
- Lead ideation for short-form, long-form, and paid video campaigns.
- Oversee scripting, production, and final delivery—ensuring every piece reflects our brand identity.
- Adapt existing content into multiple formats, hooks, and versions tailored for different platforms.

2. Trend Spotting & Real-Time Activation
- Track emerging social, cultural, and viral trends to develop timely, trend-based content.
- Work with a roster of agile creators who can deliver quick turnaround videos.
- Collaborate with internal teams to fast‑track approvals for reactive campaigns.





3. Collaboration & Coordination
- Partner with designers, editors, and marketing teams to maintain brand tone and consistency.
- Coordinate with external creators or agencies when needed.

4. Distribution & Rollout (Good to Have)
- Understand the balance between organic reach and paid amplification.
- Have basic knowledge of planning content rollout timing to maximize engagement and conversions.

Must Have
- Graduation in any discipline (mandatory).
- 1–3 years of experience in content creation, social media, or digital marketing (agency background preferred).
- Solid hands-on experience in video content production and editing (mobile + basic desktop tools).
- A strong personal Instagram presence with demonstrated understanding of reels, trends, and audience engagement.
- Familiarity with tools such as Instagram native tools, CapCut, InShot, Premiere Pro, or similar.
- Strong understanding

📌 Content Executive (Mumbai)
🏢 Anzaa Consultants
📍 Mumbai