Job Title: Associate Manager / Manager – Digital Marketing (Ed-Tech)
Location: Bangalore, India
Work Mode: Work from Office (Mandatory)
Notice Period: Immediate to 15 Days
Week-Off: Saturday & Sunday (Subject to Business Needs)

Job Summary:

We are looking for an experienced and driven Associate Manager / Manager – Digital Marketing with a background in the Ed-Tech industry to join our Bangalore team. The ideal candidate will bring 6–10 years of hands-on digital marketing experience, with a proven track record of revenue generation and growth through strategic digital campaigns.

Key Responsibilities:

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Strategic Campaign Planning: Design and execute end-to-end performance marketing strategies tailored for the Ed-Tech audience, including lead generation for student enrollments, B2B education services, and more.

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Channel Ownership: Run and optimize campaigns across Google Ads, Facebook, Instagram, LinkedIn, and email marketing platforms to drive qualified traffic and conversions.

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Revenue Growth:



Focus on maximizing ROI and cost-efficiency by targeting the right audience, using lookalike strategies, funnel optimizations, and budget alignment to increase enrollment or sales numbers.

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SEO & SEM: Lead organic and paid initiatives, with a focus on long-tail keywords and content marketing strategies suited for education products and services.

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Analytics & Reporting: Track campaign KPIs (CAC, CPL, ROAS, LTV) using Google Analytics and marketing dashboards. Provide actionable insights and continuous improvement plans.

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CRM & Email Automation: Build and manage student/lead nurture campaigns using CRM tools and email marketing platforms.

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Influencer & PR Coordination: Collaborate with educational influencers, webinars, YouTube educators, and PR agencies for brand credibility and content reach.

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Team Leadership: Manage a small team of digital marketers and freelancers, assigning responsibilities and ensuring deliverables are met in line with campaign timelines.

📌 Associate Manager (Bengaluru)
🏢 VLaunchU
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