Responsibilities:

1. Data Engineering & Pipelines
- Design, build, and maintain robust data data pipelines for social marketing and product data sources (APIs, event streams, batch systems)
- Develop scalable ETL/ELT workflows / microservices using Python and SQL
- Ensure high data quality, reliability and observability across pipelines
- Optimize data models for analytics and reporting use cases

2. Marketing & Ad Platform Data
- Own ingestion and modeling of data from Meta Ads (Facebook) and other digital marketing platforms
- Build datasets that support:
- Campaign performance tracking
- Lead funnel analysis
- Attribution and conversion tracking
- Understand key concepts such as
- Campaign structure (campaign/ad set/ad level)
- Bidding & optimization signals
- Attribution windows
- Pixel / event tracking

3. Business Understanding & Collaboration
- Translate business requirements from marketing, growth and product teams into scalable data solutions
- Define success metrics tied to revenue and performance
- Enable self-serve analytics through well-structured datasets

4.



Data Quality & Governance
- Implement validation checks, monitoring and alerting for pipelines
- Ensure consistency across different marketing data sources
- Maintain explicit documentation of data models and pipelines

5. Business Collaboration & Use Case Ownership
• Work closely with marketing, growth, and analytics teams to:
➢Understand real-world use cases
➢Define success metrics tied to revenue and performance
•Own key use cases such as:
➢Lead funnel optimization
➢Campaign attribution
➢Revenue reporting and forecasting
•Ensure data enables decision-making, not just reporting

6. Engineering Standards & Best Practices
- Design and implement modular, reusable microservices that enable the scalable development of data products.
- Drive standardization through well-architected, loosely coupled services that can be leveraged across multiple use cases.
- Uphold high standards in:

▪Code quality and m

📌 Data Engineer (Chennai)
🏢 Smart Financial Decisions Made Simple
📍 Chennai