The purpose of this role is to develop best in class strategies and management
of all Insights and Analysis activity on assigned clients, to manage and develop
the team and serve as a point of escalation as needed.

Job Description:

Role Summary

Execute independent high-impact data science projects and research, driving
business strategy through advanced data insights. Deliver actionable insights to
senior leadership. Owns measurement and marketing science models across MMM,
incrementality, forecasting, and market design. Develops and validate models,
then works with AI Agent Development.

Key Responsibilities

* Build custom predictive solutions that solve critical business issues
* Lead development of marketing mix models using Bayesian methods and custom
approaches tailored to client needs
* Design and execute incrementality studies and forecasting models that drive
media investment decisions
* Familiar and skilled with using AI Agents to work faster and more
efficiently. Can develop AI applications: not expensive to build, run, or
interface with




* Validate and improve existing deployed AI tools and mature MMM workflows
serving current clients
* Create client-ready deliverables: model outputs, insight summaries, and
strategic recommendations
* Contribute to methodology standards and best practices that scale across the
Data Science pillar

Required Qualifications

* 10+ years of experience in data science with experience in marketing
measurement, econometrics, or causal inference
* Strong proficiency in Python and SQL with production-grade code quality
* Track record of translating complex statistical outputs into clear business
recommendations
* Experience working with advertising data and solid familiarity with
advertising concepts (reach, frequency, conversion metrics, etc.).
* Experience building and deploying MMM, attribution, or incrementality
solutions
* Experience in working with advertising on Google, Meta, and TikTok platforms
* Experience working wi

📌 Senior Manager (Chennai)
🏢 dentsu
📍 Chennai