Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

The chance:

This role focuses on managing and optimizing omnichannel marketing campaigns using Salesforce Marketing Cloud and CRM platforms. The professional will work closely with marketing, platform, creative, and production teams to design, execute,



and monitor cross-channel customer engagement strategies across web, email, WhatsApp, and other digital channels. The role involves building campaign workflows, managing data within Salesforce, and analyzing engagement metrics to improve campaign performance and customer targeting.

What you’ll be doing:
- Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams, ensuring implementation as per agreement with Brands and Markets.
- Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, WhatsApp and eDetails.
- Develop/orchestrate engagement-oriented campaigns across all channels to drive engagement metrics that support opportunity.
- Interpret analytics information, including behavioural results data, to drive optimization of target audienc

📌 Campaign Manager (Mumbai)
🏢 VML Enterprise Solutions
📍 Mumbai