Description
Job Position: Paid & Performance Marketing Lead
Company: Pro Coffee Gear
Location: Remote (global)
Type: Full time
Reports to: VP of Product & Growth

About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation.

About the Role
We’re looking for a Paid & Performance Marketing Lead to drive the strategy, execution, and evolution of paid acquisition at PCG.
In this role, you’ll take full ownership of paid media performance across key channels, leading external agency partners while building the foundation to bring capabilities in-house over time. You’ll be responsible for setting direction, allocating budgets, and ensuring paid media becomes a scalable and predictable growth engine for the business.




This is a high-impact role for someone who combines strategic thinking with hands-on execution and wants to build a best-in-class performance marketing function.

What You’ll Do
Paid Media Strategy & Performance Ownership
- Define and lead the overall paid acquisition strategy across Google and Meta.
- Own budget allocation, channel prioritization, and performance outcomes.
- Set clear KPIs and hold agencies accountable for results.
- Continuously evaluate performance and adjust strategy to maximize efficiency and growth.

Agency Management & Direction
- Act as the primary point of contact for paid media agencies.
- Provide strategic guidance, challenge recommendations, and approve execution plans.
- Ensure alignment between agency work and broader business priorities, including merchandising and brand positioning.

In-House Capability Development
- Evaluate which activities should remain external vs. transition inte

📌 Paid & Performance Marketing Lead (New Delhi)
🏢 Pro Coffee Gear
📍 New Delhi