Role purpose
This role owns SecNinjaz's paid advertising and email demand generation across LinkedIn, Google, and marketing automation. The objective is qualified pipeline: bringing security and IT decision-makers to the company, converting them, lowering acquisition cost, and feeding the sales team. This is a hands-on role — the person builds the campaigns, writes the copy, sets up the tracking, and reads the numbers. A working understanding of B2B buyer journeys and the ability to turn business objectives into measurable campaigns are essential.
Key responsibilities
Strategy and planning
Build monthly and quarterly demand-generation plans tied to revenue targets, with forecasts for reach, traffic, leads, cost per lead, and expected pipeline contribution.
Define target industries, accounts, job titles, keywords, and audience segments for a security and IT buyer.
Recommend budget and channel split across LinkedIn, Google, email, and retargeting.
LinkedIn advertising
Plan and run LinkedIn Campaign Manager campaigns: Lead Gen Forms, Sponsored Content, Document and Video Ads,



Conversation Ads, and website-conversion and retargeting campaigns.
Build and manage matched audiences and account lists for account-based marketing by industry, company size, seniority, and skills.
Test objectives, targeting, creative, and calls to action; optimise bids, budgets, frequency, and cost per lead.
Connect Lead Gen Forms to the CRM.
Google Ads
Build and manage Search, Display, remarketing, and YouTube campaigns, structured by service, segment, geography, and search intent.
Run keyword research for high-intent commercial terms; manage match types, negatives, geographic and device targeting, and search-term hygiene.
Write and test ad copy, headlines, descriptions, extensions, and calls to action; optimise for conversions, cost per acquisition, and return on ad spend.
Set up and validate conversion tracking through Google Ads, GA4, and Google Tag Manager.
Email marketing and automation
Pl

📌 Performance Marketing (Delhi)
🏢 SecNinjaz Technologies
📍 Delhi