EXTERNAL JOB DESCRIPTION

Job Purpose
The position is that of frontline technical personnel who would primarily be
responsible for supporting the sale of waterproofing products in defined
geography by providing products trainings and briefings for all stakeholders,
ensuring quality during application process and handling complaints thereby,
assisting in achieving overall business objectives

Business objective
• Provide assistance to frontline sales workforce in Retail by means of creating
awareness on water proofing product features and selling points
• Assist sales team in handling customer complaints, product warranty queries
related to assigned range of Products Product Training
• Identify and train painting applicators as well as non-painting applicators
like
Masons, Civil Contractors etc. on practical application of waterproofing
products at regular intervals
• Maintain and update training records of trained applicators in the portal and
measure the impact of the training through lead conversions
• Brief frontend sales team in Retail, Projects and Services on the range of




waterproofing products and its technical specifications Contractor Management
• Identify set of key waterproofing contractors of the Region and prepare a plan
to engage the contractors by means product trainings and activations
• Provide support in office support to top waterproofing contractors to build
their confidence on products usage on their sites
• Showcase the strength of APL products vis-à-vis other offerings in the market
during stakeholder meets and events
• Ensure participation of contractors in schemes floated around various
products

Market Intelligence
• Provide assistance to Marketing function and Research and Technology function
in conducting product trials and building inferences on APL product strength
visà-vis products in the market
• Devise ways in which these product strengths can be communicated to the
consumers and influencers

Qualifications

Essential
• B.Sc. Degree in

📌 EXECUTIVE N (Delhi)
🏢 Asian Paints
📍 Delhi