Pepper helps brands win organic search, AI search, and every organic channel that drives growth. Authority is what ties it all together: high-quality links, earned media, and brand mentions are what make a brand rank, get trusted, and get cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews.

We're looking for a Digital PR & Backlinking Lead to own this for our customers - building real authority through earned links, coverage, and brand presence

.
If you know how to earn links the right way and build brands into recognised authorities, this one's for yo

u.
About the r

ole
As Digital PR & Backlinking Lead, you'll own off-page authority across a set of customer accounts, working inside our Organic Growth pods. You'll plan and run Digital PR and link-building campaigns that strengthen search rankings and make brands more visible and citable across AI search. You'll have playbooks, AI workflows, and a solid team behind

you.
What you'

ll do
Own each customer's off-page strategy: link building, Digital PR, and brand aut




horityPlan and run Digital PR campaigns — data-led stories, expert commentary, and assets journalists actually want to
coverBuild high-quality, relevant links through earned media, outreach, and partnerships — white-hat,
alwaysPitch journalists and publications, manage outreach, and land coverage in the places that matter for each cu
stomerStrengthen each brand as a recognised entity across the web so it earns trust in both search and AI
searchTrack authority signals — links, referring domains, coverage, and brand mentions — and report results c

learly
Go deep on authority, links, and AI ci

tations
This is the heart of t

he role:
Understand what separates links that move rankings from links that don't — relevance, authority, an
d contextRun Digital PR that earns coverage and links at once: strong angles, data, a
nd timingKnow how brand mentions and authority feed not just SEO but AI-engine citations and recomm
endationsBuild a br

📌 Digital PR (Mumbai)
🏢 Pepper
📍 Mumbai