Pepper helps brands win organic search, AI search, and every organic channel that drives growth. Reddit has quietly become one of the most important of them: it's where buyers go for real opinions, it ranks all over Google, and it's one of the most-cited sources in AI engines like ChatGPT, Perplexity, and Google AI Overviews.
We're looking for a Reddit Lead to own this channel for our customers — building authentic, valuable presence that earns trust, visibility, and demand
.
If you understand Reddit culture from the inside and know how to show up the right way, th
isone's for yo
u.
About the r
ole
As Reddit Lead, you'll own Reddit strategy and execution across a set of customer accounts, working inside our Organic Growth pods. You'll decide where each brand should show up, how it should participate, and how Reddit feeds both search visibility and pipeline. You'll have playbooks, AI workflows, and a sharp team behind
you.
What you'
ll do
Own each customer's Reddit strategy: which subreddits matter, how to participate, and what "valuable" look
s likeBuild authentic presence that adds value to communities — not spam, not obvious mar
ketingIdentify and join the conversations where buyers are already discussing the category, the problem, and the altern
ativesPlan and run formats that work on Reddit: genuinely helpful answers, AMAs, founder participation, and well-placed brand c
ontentUse Reddit as a listening engine — surface real customer language, objections, and content ideas for the wid
er podTrack what's working and report it clearly to cus
tomers
Go deep on Reddit and its role in
search
This is the heart of t
he role:
Understand Reddit culture and the unwritten rules of each community, so brands earn goodwill instead of
backlashKnow how Reddit threads rank in Google and get cited by AI engines — and shape participation so our customers show u
p in bothBuild a point of view on community-led growth and how it compounds
over timeBalance brand goals with what com
📌 Reddit Lead (Mumbai)
🏢 Pepper
📍 Mumbai