About The Role

We're looking for a Performance Marketing Manager who has actually spent real money and brought back real revenue.

You'll own paid acquisition end to end at AlgoTest: Meta, Google, and whatever else works. Our audience is Indian retail traders - skeptical, price sensitive, and hard to fool with generic creative. You need to understand what makes them click, sign up, and pay.

This is a hands on role. You'll be inside Ads Manager daily, writing creative briefs, killing bad campaigns fast, and defending every rupee of spend with numbers.

What You'll Do

Own Paid Acquisition
Plan, launch, and scale campaigns across Meta and Google (Search, YouTube)
Own budget allocation across products - core platform, RA campaigns, and crypto
Test recent channels when the existing ones plateau
Own CAC and ROAS
You're accountable for cost per signup, cost per paid user, and payback period
Know your CAC, not just platform reported numbers
Cut spend that isn't working without waiting to be told
Drive Creative That Converts
Write briefs, work with Design and video editors,



and ship creative in volume
Run structured creative tests - hooks, angles, formats, landing pages
Build a creative library that keeps working after the first two weeks
Keep Tracking Honest
Work with Marketing Ops on pixels, UTMs, conversion APIs, and server-side tracking
Reconcile platform numbers with backend data
Report clearly on what's working, what's not, and where the next rupee should go

What We're Looking For

Must Haves

2 - 4 years running paid campaigns with meaningful monthly spend
Deep hands on experience with Meta Ads Manager and Google Ads
You've owned a CAC or ROAS target and hit it
Comfortable with tracking, attribution, UTMs, and pulling your own data
Strong creative judgment - you know why an ad worked, not just that it did
High ownership, low hand-holding
Based in Delhi NCR or willing to relocate (onsite role)

Nice to Haves

FinTech or EdTech background
Experience running compliance

📌 Performance Marketing Manager (India)
🏢 AlgoTest (YC S22)
📍 India