Key Responsibilities :
- Implement and manage web analytics tools such as Adobe Analytics to track website traffic, user behavior, and conversion funnels.
- Develop and maintain data collection methodologies, ensuring accuracy and reliability of analytics data.
- Analyze user data and provide insights to stakeholders to support data-driven decision making for improving user experience, content relevance, and website performance.
- Collaborate with marketing and UX teams to define key performance indicators (KPIs) and create dashboards and reports to track and communicate performance metrics.
- Conduct in-depth analysis of website data to identify trends, patterns, and opportunities for optimization.
- Support A/B testing and multivariate testing initiatives to improve website performance and user engagement.Stay updated with industry trends and best practices in web analytics, and recommend cutting-edge approaches to enhance data measurement and reporting capabilities.
- Provide training and guidance to team members on analytics tools and data interpretation.




- Work closely with technical teams to ensure the correct implementation and integration of analytics tags and tracking codes.
- Collaborate with data engineers and data scientists to perform advanced analytics, machine learning, or predictive modeling when required.

Qualifications and Requirements :
- Bachelor's or Master's degree in Computer Science, Marketing, Business Analytics, or a related field.
- Proven experience (X years) in web analytics and using tools like Adobe Analytics, Google Analytics, or similar platforms.
- Strong understanding of Adobe Experience Manager or other content management systems.
- Proficiency in data analysis and data visualization tools such as Excel, Tableau, or Power BI.
- Knowledge of JavaScript, HTML, and CSS for implementing analytics tags is a plus.
- Familiarity with statistical analysis and A/B testing methodologies.
- Excellent communication skills and ability to transl

📌 AEM Functional BA (Bengaluru)
🏢 Encora
📍 Bengaluru