Roles & Responsibilities:

Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
Collaborating with other internal teams to get implementation of tracking mechanism completed
Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
Monitor account daily and monthly with respect to budget caps, campaign pacing,



lost bidding, impression share, and other significant account metrics to carry out optimization strategies
Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
Plan, execute and manage Programmatic Campaigns
Understand Performance across Digital
Preferably worked on Performance based campaigns

📌 Group Head (Navi Mumbai)
🏢 LS Digital Group
📍 Navi Mumbai