Campaign Analysis & Optimization
- Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms.
- Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
- Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement.

Reporting & Insights
- Prepare detailed reports and dashboards to communicate media performance to client stakeholders.
- Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends.
- Collaborate with the media buying and planning teams to provide insights that influence media strategy.

Budget & Spend Analysis
- Monitor media spend across campaigns and ensure alignment with allocated budgets.
- Identify opportunities for cost efficiencies and performance improvements.
- Assist in forecasting media spend based on historical data and future trends.

Cross-Channel Attribution




- Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance.
- Help improve the media attribution process to ensure proper credit is given to each channel.

Media Research & Competitor Analysis
- Stay up to date with industry trends, recent tools, and best practices in media analytics.
- Conduct competitor media analysis to understand market positioning and media strategies of competitors.
- Identify emerging platforms and channels for potential investment based on research.

Collaboration & Stakeholder Management
- Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives.
- Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders.

Essential Skills & Experience
- Experience: 2-4 years of experience in medi

📌 Media Analyst (Gurugram)
🏢 Axtria
📍 Gurugram