Job Title: Digital Marketing Specialist (Paid Ads)
Job Overview
We are seeking a skilled and results-driven Digital Marketing Specialist (Paid Ads) to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience in performance marketing, strong analytical abilities, and a proven track record of building high-performing funnels for both service-based and e-commerce businesses.
Experience Required
Minimum 2+ years of hands-on experience in performance marketing
Key Responsibilities
Plan, create, and manage paid advertising campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Execute end-to-end campaign setup, including:
Campaign structuring
Audience targeting
Budget allocation
Ad copy coordination
Continuously optimize campaigns to improve:
CTR (Click-Through Rate)
CPL (Cost Per Lead)
ROAS (Return on Ad Spend)
Conversion rates
Set up and manage conversion tracking across platforms:
Google Ads conversion tracking
Meta Pixel implementation
LinkedIn Insight Tag
Implement and manage tracking using:
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Manual tracking setups where required
Build and optimize marketing funnels:
Landing page flow
Lead generation funnels
WhatsApp/CRM integrations
Develop campaign strategies and proposals based on client requirements
Conduct client discussions and meetings to:
Understand business goals
Present strategies and performance insights
Analyze campaign performance and generate actionable reports
Required Skills
Strong expertise in:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Good understanding of:
Conversion tracking & analytics
Funnel building & user journey
Experience with:
E-commerce campaigns
Service-based lead generation campaigns
Solid analytical and problem-solving abilities
Excellent communication skills for client interaction
Good to Have
Experience working with campaigns in:
Healthcare
Real Estate
Solar
Educa