Business objectives

* Identify, index and review market potential for Admixtures products in
Project Sales (Geography and Key Accounts)
* Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
* Generate leads through direct project site visits and various stakeholders
like Project Sales Officers, Applicators and Dealers
* Coordinate with Concrete Technologist to conduct trials in time or
troubleshoot issues on sites.
* Commercial negotiations with decision makers to clinch orders.
* Focus on product mix and ensure product addition in Basic Order Quantity
(BOQ) of the site
* Coordinate with supply chain to ensure timely delivery on site.
* Ensuring timely collection of payments from distributor.

Technical Assistance

* Provide technical assistance pre and post sales at the project sites related
to Admixtures products.
* * Undertake on-site sampling through the Concrete Technologist for Admixtures
products to build customer confidence

Market Development

* Detailed competition mapping and awareness of their progress on a site to
site basis.




* Identify and engage with set of medium to large RMCs, consultants etc. for
the purpose of market expansion and upgradation
* Build long term relationship with the identified set of stakeholders
through regular product training and in office assistance
* Brief about products and systems with Specifiers and Consultants to
generate business

Training

* Identify and support RMCs and clients on practical application of Admixture
products at regular intervals
* Coordinate with Marketing function to send out collaterals and relevant
training material to the Applicators

Market Intelligence

* Assist Marketing function in conducting product trials and building
inferences on APL product strength vis-à-vis products in the market
* Identify non-APL business stakeholders and take measures to convert to APL
account through product demonstration initiative
* Integrate with Research and Technology function for new product

📌 EXECUTIVE N (Kolkata)
🏢 Asian Paints
📍 Kolkata