Role Overview
We are looking for a Manager - D2C Growth to drive the brand's D2C business by owning customer acquisition, conversion, retention, and website growth initiatives. The role will work closely with cross-functional teams to deliver business growth through data-driven decision-making and seamless execution.

Key Responsibilities.
● Own D2C growth across website, performance marketing, CRM, customer journey, and retention.
● Drive growth strategies to improve conversion, repeat purchases, and overall customer experience.
● Collaborate with Brand, Performance Marketing, Tech, Product, Creative, and Analytics teams to execute growth initiatives.
● Track and optimize key metrics including Sessions, Conversion Rate, CAC, ROAS, AOV, Repeat Rate, Retention, and Revenue.
● Identify funnel gaps and lead website optimization through A/B testing, landing pages, offers, and checkout improvements.
● Oversee campaign execution across paid media, website, email, WhatsApp, and CRM channels.




● Conduct competitor analysis, identify growth opportunities, and present actionable insights to leadership.
● Build performance dashboards and lead regular business reviews.

What We're Looking For
● 6–8 years of experience in D2C Growth, E-commerce, or Performance Marketing.
● Solid understanding of D2C metrics, website optimization, customer acquisition, and retention.
● Experience working with cross-functional teams and managing agency partnerships.
● Strong analytical skills with proficiency in Excel/Google Sheets and reporting tools.
● Excellent stakeholder management and communication skills.

Good to Have
● Experience in Beauty, Wellness, Nutrition, FMCG, Personal Care, or other consumer D2C brands.
● Exposure to Shopify, GA4, Meta Ads Manager, Google Ads, CRM platforms, and analytics tools.

📌 C Manager (Mumbai)
🏢 OZIVA
📍 Mumbai