ABOUT सादा / SAADAA

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. From a 100 sq. ft. garage to a 150+ people team in just 4 years — we are just getting started.

ROLE OVERVIEW

As a Conversion Rate Optimization (CRO) Specialist, you will own the improvement of SAADAA’s website performance and customer journey. This role is focused on analyzing user behavior, identifying friction points, and executing structured experiments to improve conversion rates and drive revenue growth. You will play a key role in making our digital experience seamless, productive, and high-converting.

WHAT WILL YOU BE RESPONSIBLE FOR?
- User Behavior Analysis: Analyze user journeys across website funnels to identify drop-offs, friction points, and improvement opportunities.
- Funnel Optimization: Deep dive into landing pages, product pages, cart,



and checkout flows to improve conversion rates.
- Experimentation: Plan, execute, and optimize A/B and multivariate tests with clear hypotheses and measurable outcomes.
- Collaboration: Work closely with design, product, and marketing teams to implement data-backed improvements.
- UX/UI Optimization: Recommend and implement changes to improve user experience and drive higher engagement and conversions.
- Performance Tracking: Monitor and report on key metrics such as Conversion Rate (CVR), Average Order Value (AOV), bounce rate, and funnel performance.
- Cohort & Segmentation Analysis: Conduct cohort analysis and customer segmentation to derive actionable insights.
- Tracking & Analytics Setup: Ensure accurate tracking across tools (GA4, UTMs, pixels, events) for reliable data measurement.
- Documentation: Maintain structured documentation of experiments, insights, results, and learnings.
- Problem Solving: Identify growth opportunities a

📌 Conversion Rate Optimization (Jaipur)
🏢 Saadaa
📍 Jaipur