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HR Vineel Raju
Mail - [email protected]
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We are looking for a highly analytical, data-driven Digital Marketing Executive to scale Café Desire’s digital footprint and lead generation engine. Unlike traditional roles, this position is focused 60% to 70% on core Paid Campaign Management (Google Ads, Meta Ads, and GA4 Architecture). The remaining bandwidth will be dedicated to running our automated lifecycle campaigns (Email & WhatsApp) and driving organic growth using both traditional SEO and cutting-edge Generative SEO (GEO) frameworks. If you are an expert at tracking conversions and know how to leverage AI tools to outsmart algorithms, this role is for you

Key Responsibilities
1. Paid Ads & Performance Management (60% - 70% of the Role)
● Google Ads Mastery: Plan, launch, and optimize high-converting Search, Display, Performance Max (PMax), and Remarketing campaigns.
● Meta Ads Management: Build and manage targeted Facebook and Instagram ad funnels aimed at both B2B lead generation and Direct-to-Consumer (D2C)



sales.
● Analytics & Attribution: Own Google Analytics (GA4), custom UTM tracking parameters, and conversion tracking to accurately measure ROI and lower customer acquisition costs (CAC).
● Budget & A/B Testing: Constantly monitor ad budgets, test ad creatives/hooks, and optimize bidding strategies to maximize conversions.

2. Email & WhatsApp Lifecycle Campaigns
● Campaign Execution: Design, build, and deploy our broadcast email and WhatsApp marketing campaigns to nurture cold leads and retain existing clients.
● Automation Funnels: Setup behavioral triggers, drip sequences, and automated workflows to increase customer lifetime value (LTV).
● Database Segmentation: Segment customer lists based on behavior, purchase patterns, and industry verticals for hyper-targeted messaging.

3. Advanced & Generative SEO Optimization
● Generative Engine Optimization (GEO): Optimize our web content so Café

📌 Performance Marketer (Hyderabad)
🏢 Cafe Desire
📍 Hyderabad