Responsibility:
- Responsible for Sales & thruput of the stores
- Responsible for Visiting stores as per the frequency set
- Responsible for Launching New products/Existing product lines in the stores
- Responsible for ensuring Supply, Fulfilment & Shelf share to the stores
- Responsible for deploying Chiller in the stores & Hiring space for branding elements
- Responsible for Executing marketing programs at the stores
Planning & Marketing:
- Plan Secondary Sales & Marketing activity along with Manager and Execute Plan
- Prepare store level investment plan and Align manager for deployment (Chillers & Branding Elements)
- Collect store level information like competition sales and submitt to managers for planning periodically as per plan
- Plan monthly for store level sampling and event like farm visit program tto etailer for planning operational requirements
Operation:
- Visit stores and Book orders as per the suppy frequency planned
- Put up sampling program and other marketing program to Existing/Current stores and Execute
- Conduct Farm visit program to retailer
- Monitor the Supply and fulfilment with Distributor
- Handle and Manage Distributor run operation
- Launch non-listed SKUs/Product categories and New products
- Enroll New outlets as per plan by Identifying out right outlets as per the Plan
- Monitor Competition Activities/Sales and report to Managers for recording
- Execute outlet level sampling program & other marketing program
- Deployment of chiller at the stores by following up with reporting manager and trade marketing team
- Hire Visibility & Branding space in the stores in alignement with plan from the reporting manager
- Control RTV in the stores by handling FIFO and stock rotation
- Execute Pilots program in the stores
Communication of schemes and other business development program in retail outlets
KPI:
- Sales Target & Achievement
- Billscut to the stores
- Chiller Placement
- 100 % Fulfilment
- Performance of Distributor run areas
- Product L