16 Aug
|
cirkle studio
|
India
16 Aug
cirkle studio
India
Job Title: Product Marketing Manager
Experience: 2–5 Years
Location: Surat (Work from Office)
Employment Type: Full time
Job Summary
We are looking for a creative and strategic Product Marketing Manager to drive product positioning, go-to-market strategies, and customer acquisition. The ideal candidate should have experience in product marketing, market research, digital campaigns, and cross-functional collaboration to maximize product growth and brand awareness.
Key Responsibilities
- Develop and execute product marketing strategies to increase product adoption and revenue.
- Create and manage product positioning, messaging, and value propositions.
- Plan and execute successful product launches and go-to-market (GTM) strategies.
- Conduct market research, competitor analysis, and customer feedback analysis.
- Collaborate with Product, Sales, Design, and Development teams to ensure successful product promotion.
- Create marketing collateral, product presentations, brochures, case studies, and sales enablement materials.
- Work closely with the digital marketing team to execute SEO, email marketing, social media, and paid marketing campaigns.
- Analyze campaign performance using analytics tools and optimize marketing strategies accordingly.
- Identify customer pain points and translate them into compelling marketing messages.
- Support lead generation initiatives and improve product visibility across digital platforms.
- Monitor industry trends and recommend innovative marketing strategies.
- Prepare regular reports on campaign performance, customer engagement, and product growth.
Required Skills
- Strong understanding of Product Marketing and Go-to-Market (GTM) strategy.
- Experience with Digital Marketing, Content Marketing, and Brand Management.
- Knowledge of SEO, SEM, Email Marketing, and Social Media Marketing.
- Excellent communication, presentation, and copywriting skills.
- Experience with Google Analytics, Google Ads, Meta Ads, HubSpot, Zoho CRM, or si
📌 Product Marketing Manager (India)
🏢 cirkle studio
📍 India