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Please Note- Luxury Retail RMM experience is mandatory for this role
Regional Marketing Manager
Marketing Location
Bangalore & Delhi
Reports to
Head of Marketing Experience
36 years in regional / retail / trade marketing
About ORRA
ORRA is one of Indias most respected premium diamond jewellery brands, with a legacy rooted in diamond craftsmanship spanning over a century. With a retail presence across major Indian cities, ORRA is known for its diamond heritage, distinctive design language and an uncompromising standard of quality. As the brand enters its next phase of growth, we are strengthening our marketing organisation to build a sharper, more distinctive and more desirable brand.
Role Purpose
The Regional Marketing Manager is accountable for driving footfalls to 20+ ORRA stores in the region primarily by bringing recent customers to the store, and by supporting the in-store sales team in tracking and re-engaging repeat buyers.
The role translates national brand campaigns into the region, curates local activations and BTL programmes, executes core visual merchandising elements and builds micro-marketing strategies at store and catchment level to deliver footfall and walk-in goals.
Key Responsibilities
Footfalls and customer acquisition
- Own the regional footfall target – plan and execute marketing interventions that bring new customers into ORRA stores across the region.
- Build catchment-level marketing plans for each store: local outreach, society and corporate activations, partnerships, wedding-venue and event tie-ups.
- Monitor repeat buyers in partnership with the in-store sales teams – support them with data, communication tools and re-engagement campaigns (loyalty, referral, occasion-based outreach) to bring existing customers back.
Activations and BTL
- Curate and execute regional activations and BTL campaigns – exhibitions, mall activations,
📌 ORRA Jewellery- Hiring Regional Marketing Managers- Delhi
🏢 ORRA Fine Jewellery
📍 Delhi