About the Role

We are looking for a creative and enthusiastic Social Media & Video Content Creator who has a genuine interest in automobiles and the automotive industry. The ideal candidate will be responsible for creating engaging video content, especially Instagram Reels, and staying updated with the latest social media trends.

This role is ideal for someone who enjoys being in front of or behind the camera, understands what makes content engaging, and can turn automotive topics and products into fun, relatable and trending content.

Key Responsibilities

* Create engaging short-form video content and Instagram Reels related to automobiles and auto accessories.

* Conceptualize, shoot and edit creative video content for social media platforms.

* Stay updated with Instagram trends, viral formats, trending audio, memes and content styles.

* Develop innovative ideas to increase audience engagement and brand visibility.

* Create content showcasing automotive products, accessories, features and use cases.

* Participate in on-camera content creation when required.





* Manage and maintain a consistent social media content calendar.

* Collaborate with the marketing team to develop creative campaigns and social media initiatives.

* Monitor content performance and suggest ideas based on audience engagement and trends.

Requirements

* Strong interest and knowledge of cars, automobiles and/or auto accessories.

* Valuable understanding of Instagram and social media trends.

* Experience in creating Reels and short-form video content.

* Basic knowledge of video shooting and editing tools/apps.

* Creative mindset with the ability to generate fresh and engaging content ideas.

* Good communication and presentation skills.

* Comfortable appearing on camera or working behind the camera.

* Ability to work independently and take ownership of content creation.

Preferred Candidate

Freshers are also welcomed to apply for this role. We are also open to conside

📌 Content Creator – Auto (India)
🏢 DragAuto
📍 India