Overview
ROLE AT A GLANCE:

The role is responsible for driving the marketing strategy, adoption narrative and growth interventions for key digital-led business programs in Herbalife India, including Protocol / Pro2col, loyalty-linked initiatives, CRM journeys and category penetration programs. The role will convert these opportunities into sharp propositions, content, sampling inputs, customer/associate communication, lifecycle nudges and measurable business outcomes.

Role Responsibilities
I. Business Impact
- Contribute to revenue, volume point and category growth by using digital-led programs, loyalty-linked interventions, CRM journeys and sampling inputs as marketing growth levers.
- Improve adoption and engagement of Protocol / Pro2col through strong propositioning, transparent messaging, market activation and content support.
- Support category penetration beyond core weight-management products by identifying relevant cohorts, trial opportunities, cross-sell themes and repeat-purchase triggers.
- Help improve retention, repeat purchase,



basket size and customer lifetime value through sharper lifecycle communication and marketing interventions.

II. Strategy
- Develop marketing strategy for Pro2col, loyalty-linked growth opportunities, CRM journeys and digital-led category activation programs.
- Define proposition, message hierarchy, reason-to-believe, content themes and campaign hooks for associates and customers.
- Provide marketing inputs on loyalty strategy, including sampling choices, category focus, target cohorts, engagement moments, repeat-purchase triggers and communication themes.
- Recommend sampling and trial strategy by defining which products to sample, for which cohorts, at which lifecycle moments, with what follow-up journey and success metrics.
- Build CRM and lifecycle marketing strategy across onboarding, education, reminders, reactivation, repeat purchase, milestone moments and category cross-sell.
- Translate consumer, associate, market and perf

📌 Sr Manager, Growth Marketing (Bengaluru)
🏢 Herbalife International India
📍 Bengaluru