Job Description: Lead GEO & SEO (Generative & Search Engine Optimization)

The Prospect: Pioneer "Search 2.0" while building Build India’s leading "AI-First" Digital Insurance Practice

Prudential Health India is a Zero-to-One team building a no-legacy, greenfield health insurance deployment. As we build India’s most frictionless digital buying journeys, we recognize that the way consumers find information is fundamentally changing. The era of just optimizing for "ten blue links" is over.

We are looking for a Lead GEO & SEO to own our organic discovery funnel. You will be responsible for ensuring Prudential Health India is the #1 recommended health insurer across traditional search engines (Google) and next-gen AI interfaces (ChatGPT, Gemini, Perplexity, Google AI Overviews). This is a rare opportunity to build a search architecture from scratch and write the playbook for Generative Engine Optimization (GEO) in the Indian insurance space.

The Role





You will own the organic traffic P&L.; From traditional keyword dominance to ensuring LLMs retrieve and cite our products as the best in the market, your mandate is to build an organic acquisition engine that drives high-intent traffic and feeds directly into our "Zero-Friction" D2C sales funnel.

Key Responsibilities

1. Generative Engine Optimization (GEO) & AI Search Strategy
- Dominate the AI Agents: Develop and execute strategies to ensure Prudential Health India’s products and content are cited, recommended, and surfaced by conversational AI engines (ChatGPT, Perplexity, Gemini, Copilot).
- Optimize for RAG: Structure our website data, product specs, and pricing transparently so that external LLMs can easily parse, understand, and retrieve our information accurately.
- Zero-Click Search Mandate: Win featured snippets, Google AI Overviews (SGE), and zero-click SERP features by providing the most direct, authoritative answers to complex health insurance queries.

2. Greenfield Technical SEO & Architecture
- Build

📌 Search Engine Optimization Lead (Mumbai)
🏢 Prudential Technology And Services
📍 Mumbai