An International Marketing Manager in a hospital drives patient acquisition from overseas markets, promoting specialized services, building partnerships with medical tourism facilitators, and ensuring cultural relevance in marketing campaigns. They analyze international healthcare trends, manage cross-border brand reputation, and ensure patient satisfaction from pre-arrival to post-discharge.

Key Responsibilities
- Strategic Growth: Develop and execute international marketing strategies to increase patient flow in specific regions.
- Business Development: Build relationships with international insurance companies, TPAs, NGOs, and medical tourism facilitators.
- Patient Experience: Ensure a seamless patient journey, coordinating pre-arrival counseling, visa support, and financial estimates with the international patient services team.
- Brand & Marketing: Promote specialized hospital services through targeted digital campaigns, workshops, and international outreach programs.




- Research & Analytics: Analyze competitive landscapes, market trends, and patient needs to adjust strategies, managing budgets for cost-effective results.

Qualifications & Skills
- Education: MBA/PGDM in Marketing, International Business, or Hospital Administration.
- Experience: 10+ years in international marketing, medical tourism, or healthcare business development.
- Skills: Robust cross-cultural communication, negotiation skills, digital marketing knowledge, and analytical skills.
- Languages: Fluency in English is mandatory; additional languages are a strong advantage.

Performance Indicators
- Increase in international patient volume and revenue.
- Growth in partnerships with international agents.
- Brand reputation and patient satisfaction ratings.

📌 International Marketing Manager (Chennai)
🏢 Gleneagles Hospital
📍 Chennai