Responsibilities :
- Campaign Creation and Planning:
Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels.
Prepare objective-focused Campaign and Media Plans to align with business goals.
-Campaign Optimization:
Oversee and optimize existing PPC campaigns to improve performance and ROI.
Analyze trends and make data-driven decisions to enhance campaign effectiveness.
-E-commerce Strategy Development:
Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel.
Allocate budgets effectively based on e-commerce priorities and goals.
-Ad Creation and Proofing:
Write engaging copy for advertisements.
Proof ads, both in terms of text and imagery, before publishing.
-Data Analysis and Reporting:
Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders.
-Platform Proficiency:
Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager,
as well as LinkedIn Advertising, Amazon ads, and Tik tok ads.
-Analytics and Reporting Tools:
Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools.
-Data Manipulation and Excel/Sheets:
Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets.
-Programmatic Advertising:
Experience in Programmatic Advertising is a plus.
-Paid Media Marketing Strategies:
Develop paid media marketing strategies based on different business goals.
Understand and implement strategies aligned with various stages of the marketing funnel.
-Audience Profiling and Targeting:
Robust understanding of audience profiling and targeting methodologies.
Ability to implement effective bidding strategies and allocate budgets accordingly.
-Communication Skills:
Excellent written and oral co
📌 Performance Marketer (India)
🏢 UPILA
📍 India