About Animaker

Animaker is a DIY online video creation platform that enables individuals and businesses to create animated and live-action videos easily without prior design expertise.

It serves a wide range of customers including SMBs, enterprises, marketers, educators, content creators, and Fortune 500 companies across global markets.

Animaker has over
30+ million users
worldwide, making it one of the largest video creation platforms in its category.

Responsibilities:

Demand Generation
- Build and scale inbound + outbound channels from scratch
- Drive qualified demo bookings through LinkedIn, cold email, paid ads, partnerships, webinars, and content

Positioning & Messaging
- Define ICP and craft sharp, high-converting messaging
- Own landing pages, email sequences, pitch decks, and onboarding narratives
- Continuously test messaging across segments and double down on what resonates

Growth Experiments
- Run weekly experiments across acquisition, activation, and conversion
- Track performance, optimize fast,



and eliminate what doesn’t work
- Build a repeatable growth playbook for scale

Revenue Alignment
- Work directly with founders and sales to close the feedback loop
- Improve campaigns using real buyer insights, objections, and win data
- Align marketing efforts tightly with pipeline and revenue goals

Requirements:
- 3–7 years of experience in B2B SaaS growth, demand generation, or revenue marketing
- Experience taking a product from 0 → 1 or early traction to scale
- Robust understanding of ICP definition, sales funnels, and buyer psychology
- Hands-on with experimentation across acquisition, activation, and conversion
- Ability to write high-converting copy (landing pages, emails, LinkedIn content)
- Comfortable working in fast-paced, early-stage startup environments
- Bonus: Experience in AI or product-led growth companies

📌 Growth Marketer (Chennai)
🏢 Animaker
📍 Chennai