Qualification & Experience
- 4–6 years of experience in E-commerce Key Account Management, preferably within the Beauty & Personal Care (BPC) or FMCG sector, with strong expertise in managing platforms such as Nykaa, Purplle, and Amazon, including end-to-end P&L; ownership.
- MBA/ PGDM
Key Responsibilities:-
- AOP Excellence:
Own and deliver the Annual Operating Plan (AOP) with full accountability for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin).
- Budgetary Control:
Manage multi-crore monthly budgets across performance marketing, and platform promotions
- Portfolio Strategy:
Define the channel-specific product mix. Decide which products lead on marketplaces
- Performance Marketing Strategy:
Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads.
- Product Innovation:
Identify "White Spaces" by analyzing search trends and competitor gaps. Provide data-backed inputs to the R&D;/NPD teams for recent launches
- Inventory Governance:
Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock)
- Regional Disposition:
Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers) to ensure "Next Day Delivery"
- Account management:
Liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success. Achieve monthly/quarterly sales targets, ROI goals, and brand visibility objectives across platforms
- Operations and channel hygiene:
Manage and overseeday-to-day operations of the E-commerce platform (viz. Amazon) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation
- Listing Hygiene:
Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal
- Dashboarding:
Shift from manual reporting
📌 Deputy Manager (Mumbai)
🏢 Marico
📍 Mumbai