Role Objectives

The Digital Marketing Analyst will be responsible for analyzing, optimizing, and driving the effectiveness of digital marketing initiatives through data-driven insights, strategic planning, and continuous experimentation. The role will leverage marketing intelligence, consumer behaviour, and campaign performance analysis to identify growth opportunities, improve customer acquisition strategies, and enhance overall marketing efficiency. Working collaboratively with cross-functional teams, the incumbent will translate analytical insights into actionable marketing strategies that support organizational growth and business objectives.

Roles & Responsibilities
- - Analyze digital marketing initiatives to identify trends, opportunities, and optimization strategies that improve overall marketing effectiveness and business outcomes.
- Develop, execute, and continuously optimize digital marketing campaigns across relevant digital platforms, ensuring alignment with organizational objectives and target audiences.
- Interpret customer behaviour, market dynamics,



and campaign performance data to provide actionable insights that support informed marketing decisions.
- Design and implement experimentation frameworks to evaluate marketing strategies, audience targeting approaches, and campaign effectiveness, driving continuous improvement.
- Conduct market research and competitive intelligence to identify emerging trends, benchmark industry practices, and recommend cutting-edge growth opportunities.
- Collaborate with Creative, Content, Product, Sales, and Business Intelligence teams to develop integrated marketing strategies and improve customer acquisition initiatives.
- Consolidate and analyze data from multiple marketing platforms to generate comprehensive reports and strategic recommendations for stakeholders.
- Evaluate customer segmentation, targeting strategies, and marketing funnels to enhance engagement, lead quality, and conversion opportunities.
- Ensure

📌 Digital Marketing Analyst (Pune)
🏢 UniAthena
📍 Pune