Job Title: Digital Marketing Executive (Fashion & E-commerce)

Location:
Kochi, Kerala (On-site)

Job Type:
Full-time

About the Role

We are looking for a passionate and performance-driven
Digital Marketing Executive
to join our team and help grow our premium women’s fashion brand. This role combines creativity with data-driven decision-making and is ideal for someone who understands fashion, digital marketing, and e-commerce.

You will be responsible for increasing our online visibility, driving traffic, improving search rankings, managing digital campaigns, and helping convert visitors into loyal customers.

Key Responsibilities
Digital Marketing
- Plan and execute digital marketing campaigns across Meta, Google, and other relevant platforms.
- Develop and manage social media marketing strategies to increase brand awareness, engagement, and sales.
- Manage paid advertising campaigns, optimize budgets, and improve Return on Ad Spend (ROAS).
- Coordinate marketing campaigns around product launches, seasonal collections, and promotional events.




- Track campaign performance and provide regular reports with actionable insights.

Search Engine Optimization (SEO)
- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research to improve website rankings and organic traffic.
- Optimize category pages, product pages, blogs, and landing pages for search engines.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
- Stay updated with search engine algorithm changes and implement best practices.

E-commerce & Website
- Work closely with the design and content teams to optimize the online shopping experience.
- Ensure product pages are optimized with SEO-friendly titles, descriptions, images, and metadata.
- Monitor website performance, user behavior, and conversion rates to identify growth opportunities.
- Support website updates, promotions, and current collection launches.

Content & Brand Growth
- Col

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