A) Role Name :

Product Manager - Global Product Management (Compressors)

B) Role Description
- Create a global product roadmap for Oil Free Portable air compressors, taking into consideration the end customer and distributor needs, industry trends, and competition insights.
- Initiate and drive product development based on product strategy and new opportunities identified.
- Provide support to the sales team by launching new products and improving existing products with Compelling Value Propositions (C-VAP) for the end customers to successfully position ELGi?s products in the market.
- Be the global expert for products that are assigned to manage

C) Responsibilities

1. Opportunity Management
- Perform market study, application study, and competition benchmarking; utilize all available sources such as competition information, industry trends, and input from sales teams to identify new opportunities.
- Analyze business potential towards revenue targets, technical feasibility,



and statutory requirements to determine the value and feasibility of the opportunity and present the business case to the leadership team

2. Product Initiation Development
- Develop a product roadmap to initiate recent products and improve existing products to get ahead of the competition, address product range gaps (if any), and ensure sustained competitiveness of the product portfolio.
- Capture Voice of Customer (VoC), competition benchmarking and work with relevant stakeholders to develop effective product specifications.
- Determine target product positioning and pricing.
- Prioritize products based on business objectives.
- Develop business case with business potential, RoI, value proposition, and business revenue targets to obtain approval for product development

3. Product Launch
- Work closely with PDO to ensure availability of technical documents, product specifications, GA Electrical Drawings, and OM manual for the new product launches.
- Prepare sales documents; catalogs, product f

📌 Senior Engineer (Coimbatore)
🏢 Elgi Equipments
📍 Coimbatore