AI SEO / AEO Assistant Manager ? India
Roles and Responsibilities
AEO Strategy Execution

? ? ? Develop and execute redBus's AEO strategy aligned with AOP, quarterly goals, and monthly objectives, with explicit KPIs around AI answer visibility, brand mention share, and citation rates.

? ? ? Build and maintain an AEO performance dashboard tracking redBus's visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, and other answer engines.

? ? ? Monitor AEO positioning across key travel, OTA, and bus/train booking platforms, tracking how leading domestic and global players are referenced in AI-generated responses.

? ? ? Define and track redBus's ?Agentic Readiness Score,? measuring how well redBus's website, docs, and content are structured for AI agent consumption.
Content Optimization for AI

? ? ? Audit and optimize redBus's existing content (website, blog, docs, learn pages) for AI retrieval, ensuring structured data, clear entity relationships, and answer-ready formatting.

? ? ? Develop content strategies specifically designed to win AI citations,



including comparison pages, FAQ schemas, definitive guides, and structured product narratives.

? ? ? Collaborate with the content team to create authoritative, entity-rich content that positions redBus as the primary source for travel, bus and train booking, and route-related topics in LLM training and retrieval.

? ? ? Implement and maintain schema markup, structured data, and semantic HTML optimizations that improve AI comprehension of redBus's content.

? ? ? Develop guidelines for RAG-optimized content architecture ? defining how pages should be structured (header hierarchies, summary blocks, definition-first writing, explicit claim statements) so that retrieval systems consistently surface the most relevant redBus passage for a given query, rather than a competitor's.
Technical AEO Website Readiness

? ? ? Work with engineering to ensure redBus's website architecture supports AI crawlers, agents, and re

📌 Assistant Manager (Bengaluru)
🏢 MakeMyTrip
📍 Bengaluru