1. Global Market Research & Strategy
- Analyze international healthcare markets, patient demand, and competitor hospitals
- Identify target countries for medical tourism or international partnerships
- Develop international marketing strategies aligned with hospital goals

2. Medical Tourism Development
- Promote specialized treatments (e.g., cardiology, oncology, orthopedics) to overseas patients
- Design patient acquisition strategies for international patients
- Coordinate with travel facilitators, embassies, and medical tourism agencies

3. Branding & Positioning
- Build and maintain a robust global brand image for the hospital
- Highlight accreditations (e.g., JCI), quality standards, and clinical excellence
- Ensure consistent brand messaging across countries

4. Digital & International Promotion
- Manage international digital marketing campaigns (websites, SEO, social media, online ads)
- Oversee multilingual marketing content
- Monitor international campaign performance and ROI

5. Partnerships & Business Development
- Establish relationships with foreign hospitals,



insurance companies, and government bodies
- Collaborate with international referral networks and healthcare providers
- Support international B2B contracts and agreements

6. Regulatory & Ethical Compliance
- Ensure marketing complies with international healthcare laws and advertising regulations
- Follow ethical guidelines for medical advertising and patient communication
- Adapt strategies to country-specific healthcare regulations

7. Patient Experience & Communication
- Improve international patient journey from inquiry to post-treatment follow-up
- Coordinate with clinical, operations, and international patient departments
- Ensure culturally sensitive communication and service delivery

8. Budgeting & Performance Analysis
- Manage international marketing budgets
- Track KPIs such as patient volume, revenue, and market growth
- Prepare reports for senior management

9. Cross-Cultural Manage

📌 International Business Development Manager (Hyderabad)
🏢 Gleneagles Healthcare
📍 Hyderabad