Location: Mani Casadona, Rajarhat, Recent Town

Employment Type: Full-time

Reports To: Head of Marketing

Team: Leads/mentors digital marketing executives and coordinates with external agencies

About the Role

We are looking for a results-driven Digital Marketing Manager to own our end-to-end digital and performance marketing function — from strategy and budget allocation to hands-on campaign execution. This role combines the scope of a Digital Marketing Manager and a Performance Marketing Manager: you will set the digital roadmap, manage paid media budgets across channels, lead SEO and organic growth, and mentor a small team, while working closely with sales to translate marketing effort into pipeline and revenue. You will play a crucial part in bridging digital marketing efforts with revenue growth by working closely with our internal sales team and providing detailed analytical insights to leadership.

Key Responsibilities

1. Digital Marketing Strategy & Planning

Own the overall digital marketing strategy and annual/quarterly roadmap, aligned to business and revenue goals.




- Define the channel mix (paid, organic, email, social) and full-funnel strategy (awareness → consideration → conversion).
- Plan campaign calendars in line with product launches, seasonality, and sales targets.

2. Paid Campaigns & Performance Marketing (Google Ads & Meta Ads)
- Plan, create, and manage high-ROI performance marketing campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
- Optimize ad copy, target audiences, bidding strategies, and landing pages to maximize conversion rates and minimize cost per acquisition (CPA).
- Explore and manage additional paid channels as needed — LinkedIn Ads, programmatic/display, and affiliate or influencer partnerships.
- Run structured A/B tests on creatives, audiences, and landing pages to continuously improve performance.

3. Marketing Budget & ROI Ownership
- Own monthly/quarterly digital ma

📌 Digital Marketing Manager – Performance Marketing (Kolkata)
🏢 Sanaka Educational Trust's Group of Institutions
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