Marketing Manager: Stroke
YOUR TASK AND RESPONSIBILITIES:
- Lead the strategic marketing function for upcoming launches in Stroke for Bayer India
- Plan and implement long range operating plans for portfolio as per organization objectives
- Collaborate with Regional, Global and Local cross functional teams for alignment as per brand objectives
- Provide guidance and collaborate with sales team members for successful execution of strategic roadmap
Job Summary / Principal Purpose of Role
Manage & oversee the development and monitoring marketing plans, strategies, and tactics to optimize performance of
the assigned product portfolio, including to:
- Achieve the companys objectives (sales, market share) for the assigned portfolio of products
- Develop and implement assigned products/brands marketing strategies, plans, campaigns, programs, and
services with an aim to optimize achievement of sales and related performance objectives across the portfolio
- Focus on master brands, branding and marketing process improvements as needed to realize the biggest
opportunities to lead and compete in target markets
- Collaborate with other team leaders and members to collectively achieve the short- and medium-term
business growth of Bayer’s India business goals
- Optimize cross-functional platforms and processes regarding promotional programs and their effective
implementation
- Directly manage and lead successful launches of future products and significant marketing-related
innovations
- Propose and lead the management of initiatives to sustain customer preference and patient engagement
- Manage the marketing dashboard, forecasts, budget goals and related KPIs for one’s portfolio and team, and for
supporting programs and services
- Keep one’s marketing and related skills up to date, aligned with the Bayer’s India Marketing initiatives, while
striving for continuous self-improvement
- Develop a highly efficient Product Management team through appropriate staffing, continuou
📌 Marketing Manager-CNS (Thane)
🏢 PERSOL
📍 Thane