Job description:

Role Overview

We are looking for a highly analytical and growth-oriented Ecommerce Marketing Manager to drive online sales, customer acquisition, customer retention, and digital revenue growth across our D2C website and marketplaces.

The ideal candidate should understand fashion e-commerce, performance marketing, CRM, merchandising, customer journeys, conversion optimization, and marketplace growth. This role combines marketing, analytics, merchandising, and business ownership.

The candidate will be expected to manage online revenue targets and continuously improve customer acquisition costs, conversion rates, repeat purchases, and customer lifetime value.

Key Responsibilities

Revenue & Growth
- Own monthly and annual online revenue targets.
- Drive growth across D2C website and online marketplaces.
- Plan and execute sales campaigns, seasonal launches, festive promotions, and collection launches.
- Monitor daily sales performance and identify growth opportunities.

Performance Marketing
- Manage Meta, Google, YouTube, and other digital advertising channels.




- Optimize ROAS, CAC, CTR, CPC, and conversion rates.
- Coordinate with agencies and internal creative teams.
- Scale profitable customer acquisition campaigns.

Website & Conversion Optimization
- Improve website conversion rates through A/B testing and user journey optimization.
- Optimize landing pages, category pages, product pages, and checkout funnels.
- Analyze customer behavior using Google Analytics, Shopify reports, and heatmap tools.
- Recommend UX improvements to increase sales.

CRM & Retention Marketing
- Own email marketing, WhatsApp marketing, SMS campaigns, and customer retention initiatives.
- Build customer segmentation strategies.
- Improve repeat purchase rates and customer lifetime value.
- Design loyalty, referral, and reactivation campaigns.

Merchandising & Product Performance
- Monitor product-level sales performance.
- Identify best sellers, slow movers, and inve

📌 E-Commerce Manager (Jaipur)
🏢 Rain & Rainbow
📍 Jaipur