Department: Marketing
Location: APAC-India
Description
The Marketing Manager of Marketing Excellence APAC will be responsible for developing and executing marketing campaigns that drive brand awareness, engagement, and lead generation
This role will focus on strategic planning, digital marketing, content creation, and managing relationships with local market teams to ensure the successful execution of campaigns tailored to regional needs
The ideal candidate will have extensive experience in digital marketing and content strategy, with a robust understanding of local market dynamics, particularly in selecting the right trade and media partners
This role also functions as an account manager, ensuring that campaigns are aligned with APAC marketing strategies and local market objectives
Key Responsibilities
In this role, you will
Campaign Development and Strategic Planning
Responsible for selected target segments and leads the design and roll-out of integrated marketing campaigns that support business objectives, drive engagement, and generate leads across multiple APAC markets




Lead strategic planning for regional campaigns, ensuring alignment with the APAC marketing strategy and local market nuances
Oversee the development of digital marketing assets, including email campaigns, social media content, landing pages, and digital ads, ensuring consistency with brand messaging and guidelines
Develop content strategies that resonate with target audiences, leveraging insights from customer data and market research
Digital Marketing Execution
Manage the execution of digital marketing strategies, including SEO/SEM, social media marketing, email marketing, and display advertising
Collaborate with global leads and resources to ensure that APAC campaigns leverage the latest technologies, platforms, and trends
Optimize digital campaigns through continuous performance analysis and refinement, using data from tools such as Google Analytics, Adobe Analytics, and CRM systems
Implement

📌 Marketing Manager, Marketing Excellence APAC (Mumbai)
🏢 Align Technology
📍 Mumbai