As an SEO Executive, you will play a crucial role in driving organic traffic and improving the search engine rankings of our website. Working within our digital marketing team, you will be responsible for developing and implementing effective SEO strategies to maximize our online presence, generate high-quality leads, and contribute to the overall growth of our brand.

Key Responsibilities

1. Keyword Research & Analysis
- Conduct comprehensive keyword research to identify valuable search terms for target audiences and optimize content accordingly.
- Analyze competitors keywords and strategies to identify SEO gaps and opportunities for growth.
- Utilize SEO tools such as Google Keyword Planner, SEMrush, and Ahrefs for effective keyword tracking and analysis.
- AI SEARCH OPTIMIZATION(AEO & GEO knowledge is mandatory)

On-Page Optimization
- Optimize web pages, including meta tags, headers, alt tags, and URLs, ensuring content alignment with targeted keywords.
- Improve internal linking strategies and structure to enhance site navigation and user experience.




- Perform regular website audits to identify issues related to on-page SEO and provide actionable recommendations.

Off-Page SEO and Link Building
- Develop and execute effective link-building strategies to improve domain authority and website rankings.
- Identify and reach out to relevant sites and bloggers for backlinks, guest posts, and partnerships.
- Monitor the quality of backlinks and perform regular link audits to ensure compliance with search engine guidelines.

Content Strategy & Optimization
- Collaborate with the content team to optimize blogs, articles, and website pages for SEO best practices.
- Identify content gaps and recommend recent topics based on keyword research and industry trends.
- Ensure high-quality, SEO-friendly, and relevant content is published consistently.

Technical SEO
- Work with developers to resolve technical SEO issues such as site speed, mobile-friendliness, and crawl errors.
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📌 Seo Specialist (New Delhi)
🏢 Bansal Education Group
📍 New Delhi