Role overview

The Product Marketing Manager (GTM) owns the execution of go-to-market programs that drive awareness, pipeline, and adoption for products and features. This role sits at the intersection of Product, Demand Generation, Sales, Design, and Customer Success, translating launch priorities into campaigns, landing pages, sales assets, and measurable outcomes.

What this role owns
- Build and manage end-to-end GTM plans for product launches, feature releases, and integrated campaigns.
- Create and execute multi-channel campaigns across email, web, paid, organic, partner, and event channels.
- Develop landing pages, campaign briefs, messaging frameworks, and conversion-focused web experiences.
- Partner with Sales to align campaign messaging, launch priorities, and follow-up motions that improve conversion and adoption.
- Coordinate cross-functional timelines, dependencies, approvals, and launch-readiness checkpoints.
- Track campaign and launch performance, identify optimization opportunities, and improve results through structured iteration.

Key responsibilities





GTM planning and execution
- Translate product and business priorities into campaign plans with explicit audience, objective, messaging, channel mix, timeline, and success metrics.
- Run launch workflows from planning through post-launch analysis, including stakeholder alignment and execution follow-through.
- Support account-based and segment-specific motions with tailored messaging and campaign assets.

Content, web, and asset development
- Write or manage copy for landing pages, emails, launch announcements, ads, and nurture flows.
- Brief and partner with Design and Web teams to ship high-converting campaign pages and supporting creative assets.
- Adapt core product messaging into persona- and channel-specific content without losing consistency.

Measurement and optimization
- Own performance tracking for campaign pipeline, conversion, adoption, and asset engagement.
- Analyze landing page and cam

📌 Product Marketing Manager (Bengaluru)
🏢 Locus.sh
📍 Bengaluru