Marketing Head

Company:
Pinnacle FutureBuild Private Limited

Location:
Durgapur / Jaipur, India

Grade:
DGM–GM

Reporting To:
Vice President / CEO

Experience:
12–15 years, including 4–5 years in a senior marketing leadership role

Function:
Marketing

About Pinnacle FutureBuild

Pinnacle FutureBuild is strengthening its global presence through enterprise events across multiple countries, expansion into the US market, and the implementation of Salesforce Marketing Cloud across a 4,000+ employee organisation.

As we scale, we are looking for an experienced and technology-driven
Marketing Head
to build and lead a modern marketing function focused on demand generation, pipeline contribution, marketing automation and global market expansion.

This is not a conventional marketing support role. The selected qualified will own the marketing engine that supports Business Development, Sales and Account Management.

Role Overview

The Marketing Head will be responsible for developing and executing Pinnacle’s B2B marketing strategy, generating marketing-qualified leads,



implementing Salesforce Marketing Cloud, managing account-based marketing programmes and building a high-performing marketing team.

The role will work closely with the Communication, Business Development, Sales and Account Management teams.

Key Responsibilities

Demand Generation
- Develop and manage inbound lead-generation programmes through SEO, content marketing, LinkedIn, email campaigns and paid channels.
- Define, track and manage marketing-qualified leads and ensure effective handover to the Business Development team.
- Establish lead-scoring frameworks and conversion tracking.
- Use AI tools for campaign targeting, audience segmentation and personalisation.
- Drive measurable marketing contribution to the business development pipeline.

Salesforce Marketing Cloud Ownership
- Lead the implementation, configuration and go-live of Salesforce Marketing Cloud.
- Develop audience segments, data models,

📌 Head of Marketing (Jaipur)
🏢 Pinnacle
📍 Jaipur