Position: SEO Specialist

Experience Required: 2+ years as a Specialist

Location: Jaipur (On-Site)

Department: Digital Marketing

About the Role

We are seeking an experienced SEO Specialist with a robust strategic mindset, proven technical expertise, and a track record of delivering measurable growth in organic traffic and conversions.

The ideal candidate will lead all aspects of Search Engine Optimization, manage SEO projects end-to-end, collaborate cross-functionally, and drive sustainable organic performance.

Key Responsibilities

Strategy & Planning
- Develop and execute a comprehensive SEO strategy aligned with business goals.
- Conduct detailed SEO audits to identify opportunities and technical issues.
- Perform competitive analysis, keyword research, and SERP landscape evaluation to guide content & technical roadmaps.
- Plan quarterly and annual SEO growth targets.

On-page SEO
- Optimize website content, meta tags, headings, internal linking, and site architecture.
- Work closely with content teams to create SEO-friendly content, landing pages,



and keyword-rich assets.
- Define and implement content clustering, topic authority building, and search intent mapping.

Technical SEO
- Monitor and improve site speed, crawlability, indexation, and overall site health.
- Collaborate with developers to implement SEO best practices such as structured data, XML sitemaps, mobile optimization, schema markup, canonicalization, and page experience improvements.
- Manage and optimize website performance related to Core Web Vitals & page load metrics.

Off-Page SEO & Authority Building
- Develop and manage high-quality link-building and digital PR strategies.
- Identify partnerships, outreach opportunities, and industry publications for backlinks.
- Monitor link profile health and disavow toxic links when necessary.

Analytics & Reporting
- Track and analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Prepar

📌 Search Engine Optimization Specialist (Jaipur)
🏢 The cogent
📍 Jaipur