About the Role:

We are looking for a data driven, customer focused Product Owner to own the experience and performance of our high traffic lead generation website. Every visitor interaction on our site, from landing page to form submission, directly drives revenue. This role sits at the intersection of UI/UX, data analysis, and Agile product delivery.

You will be the person who looks at a funnel drop off, forms a hypothesis about why it is happening, designs a test to validate it, and works with design and engineering to ship the fix, then measures the impact. This is not a role for someone who just writes tickets. It is for someone who thinks like a conversion strategist and executes like a Product Owner.

What You Will Do:

Conversion Optimization and Product Analytics (Core Focus):
- Own the performance of key website funnels, including landing pages, forms, and conversion paths, with conversion rate as your north star metric.
- Analyze user behavior, session data, drop off points, and on site engagement to identify friction and opportunity.




- Form data backed hypotheses and translate them into a prioritized experimentation roadmap.
- Define, launch, and evaluate A/B and multivariate tests, and make transparent ship, kill, or iterate calls based on results.
- Partner with design and engineering to turn insights into shipped UI/UX improvements such as page layout, form design, copy, page speed, mobile experience, and trust signals.
- Report on outcomes in terms stakeholders care about, including conversion lift, lead volume, lead quality, and revenue impact.

Product Vision and Roadmap:
- Translate business goals, such as more leads, better lead quality, and higher conversion, into a clear, prioritized backlog.
- Build and maintain a roadmap focused on funnel and website enhancements.
- Keep an eye on competitor sites and industry UX and CRO trends, and bring relevant ideas back to the team.

Requirements and Documentation:
- Turn business needs and test hypotheses in

📌 Product Owner (Hyderabad)
🏢 Haystek Technologies
📍 Hyderabad