Talasha Recruitment has been mandated to hire an
Manager-Performance Marketing (Amazon Ads)
for a Bangalore based start up. This fast growing start up enables brands to become profitable businesses by managing their end-to-end supply chain, inventory & marketing on e-commerce marketplaces
Responsibilities -
- Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
- Deliver the ROI/ROAS targets & own the performance marketing P&L;
- Lead the team in executing & optimising the amazon PPC campaigns
- Report & optimise the amazon advertising metrics on a periodic basis
- Study competitor strategy & align with evolving marketing benchmarks
- Partner with the leading marketplaces to create competitive Joint Business Plans, DSPs, etc
- Collaborate with inventory, supply chain,
catalogue & customer service teams to ensure the optimal customer experience
- Run structured, always-on AB/B testing across audeinces, placements, creatives, bidding strategies, landing pages & promotional constructs
- Build and maintain a live performance dashboard with explicit visibility for the leadership team
Good to have -
- At Least 2 years experience in amazon advertising (AMS)
- Data driven & strong analytical skills
- Experience in campaign strategies, optimising keyword research & conversions