Job Purpose

The Head of Sales & Marketing will be responsible for driving business growth, market penetration, and brand recognition for our premium UK-engineered garage equipment across India. This leadership role involves designing and executing strategic sales plans, establishing a robust distributor network, managing key accounts (OEMs, major workshop chains, and tier-1 service centres), and leading a high-performing sales and marketing team.

The ideal candidate will bridge the gap between UK corporate strategies and local Indian market dynamics to position the company as a market leader.

Key Responsibilities

1. Strategic Leadership & Business Growth
- Develop and implement comprehensive sales and marketing strategies aligned with global UK business objectives to achieve revenue and profitability targets.
- Analyse market trends, competitor activities, and customer needs to identify new business opportunities and market segments.
- Manage the annual sales and marketing budget, ensuring optimal ROI on all campaigns and initiatives.

2. Sales & Channel Management




- Dealer/Distributor Network: Identify, onboard, and manage a robust network of pan-India distributors and dealers specializing in automotive workshop equipment.
- OEM & Key Account Management: Build and maintain robust relationships with automobile OEMs (passenger and commercial vehicles), corporate workshop chains, and public sector transport undertakings.
- Pipeline Management: Oversee the entire sales funnel from lead generation to technical consultation, negotiation, closing, and post-sales equipment installation support.

3. Marketing & Brand Positioning
- Brand Localization: Adapt UK marketing collateral, product positioning, and messaging to effectively resonate with the Indian automotive aftermarket.
- Lead Generation: Deploy targeted B2B marketing campaigns, digital marketing, and industry-specific expos/trade shows (e.g., Auto Expo, ACMA events) to generate high-quality leads.
- Product Lau

📌 Sales Head (India)
🏢 P K Chopra
📍 India