a) The Visual Merchandiser is responsible for conceptualizing, planning, and executing in-store visual displays that align

with the brand’s identity, seasonal themes and product campaigns. The goal is to attract, engage, and convert customers

through creative and impactful product presentations across all USHA Company Shops and TISVA Brand Stores.

b) To create a visually compelling and brand-consistent in-store environment that enhances customer experience and

drives footfall, engagement and sales at stores. This role involves developing and executing visual merchandising

strategies aligned with the Brand's aesthetics and product categories.

Expectations from the Role / Job

Plan and implement Visual Merchandising guidelines for all USHA & TISVA brand

stores, ensuring consistency across locations.

• Regularly update product displays, window designs, focal points and POS materials

based on seasonal themes, new product launches, or campaign promotions.

• Ensure lighting products are displayed to showcase their features (colour temperature,

dimmability, aesthetics) effectively.





Brand Presentation &

Storytelling

• Create thematic displays that reflect USHA’s & TISVA’s brand values of luxury,

elegance and innovation.

• Develop in-store storytelling zones that help customers visualize USHA and TISVA

products in real-life applications (living rooms, dining areas etc.).

New Store Setups

• Coordinate with the marketing team for execution of visual merchandising guidelines

during current store launches.

• Work with interior designers to integrate lighting with furniture and soft decor props

during store setups

Store Display & Layout

• Design and implement product displays that reflect the brand aesthetics and product

USPs.

• Develop zoning plans for different lighting categories (e.g. chandeliers, pendants,

wall lights, table/floor lamps).

• Ensure optimal product placement to highlight new launches, bestsellers, and seasonal

themes.

Window & Feature

📌 Visual Merchandising Manager (Gurugram)
🏢 USHA International
📍 Gurugram