Company Name: Thriwe Consulting Pvt. Ltd.
Experience: 4–6+ Years
Work Location: Saket, New Delhi
Position: Performance Marketing Manager
About the Role
We are looking for a highly analytical and results-oriented Performance Marketing Manager to lead customer acquisition and digital growth initiatives for our D2C products, including Pulse. The role requires hands-on expertise in planning, executing, and optimizing paid marketing campaigns across multiple digital platforms while driving measurable business outcomes in a fast-paced environment.
Key Responsibilities
• Develop and execute full-funnel paid marketing strategies across Meta, Google, TikTok, Snapchat, and other relevant digital platforms.
• Build and optimize customer acquisition campaigns for D2C membership growth.
• Define ICPs and audience segmentation strategies.
• Manage campaign setup, optimization, budgets, and daily spend.
• Track and optimize CAC, ROAS, LTV, and Payback Period.
• Collaborate with Design teams on creatives and landing pages.
• Manage attribution using Meta Pixel, GA4, and Google Tag Manager.
• Conduct A/B testing and analyze campaign performance.
• Scale successful campaigns and discontinue underperforming ones.
• Work cross-functionally to achieve business growth objectives.
Required Qualifications & Skills
• Bachelor's degree in Marketing, Business Administration, or a related field
• 4–6+ years of hands-on Performance Marketing experience.
• 2–3 years in a D2C or subscription-based business.
• Hands-on expertise in Meta Ads Manager and Google Ads.
• Solid understanding of unit economics, attribution, and campaign optimization.
• Experience launching and scaling digital products
• Proficiency in GA4, Google Tag Manager, and Meta Pixel.
• Excellent analytical, communication, and stakeholder management skills.
• Ability to work independently in a fast-paced environment.
Preferred Qualifications
• Experience with UAE or KSA markets.
• Experience with subscription-based products.
📌 Performance Specialist (India)
🏢 Thriwe
📍 India